IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase journey on one channel and finish on the other channel. He, however, cautions that with a greater digital presence, brands might...
DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their businesses. He adds that with a surplus of online platforms, it is important for SMEs to understand that while...
Born in 2020, Indi Farmers believes in directly & ethically sourcing products from technologically empowered farmers and delivering them to the customers’ door steps. Its USPs include practising climate-smart agriculture in accordance with global good agricultural practices, integrated pest management and data driven stringent ICS protocols for optimal MRLs. One...
India’s e-commerce sector grew by leaps & bounds since April 2020 and is now 9th globally in cross border growth. Can India capitalise on this momentum and build e-commerce as a viable long-term channel to promote its exports? While the year spelt economic misery across numerous sectors all over the...
Marketing is emerging as a data-driven, algorithmic exercise and as we say, more of a science than art. Rather than relying on just one stream of data, firms are relying on disparate data sources. The collection of this huge data exposes individuals & organisations to concerns of privacy. These privacy...
Sid Nag, VP Analyst, Cloud Services, Gartner, Inc, advises cloud service providers to prepare for the new normal of a more permanent remote workforce in the rebound phase of the COVID-19 pandemic. Cloud providers can demonstrate the inherent strength and adaptability of their services by sharing cultural tips for how...
Rishu Sharma, Principal Analyst, Cloud & Artificial Intelligence, IDC India, surmises that budget limitations and need to meet up with capacities are among the top drivers for the SMBs to adopt cloud. They have been leveraging enterprise applications such as accounting software and core HR applications and could see an...
As remote work became the new normal in the face of COVID-19, companies became soft targets for hacktivists as their employees worked in less secure work environments. A study found that states that the number of cyberattacks on Indian organisations doubled in March 2020 from January 2020. Cybersecurity will hence become...
Anirudh Singla, Founder & CEO, Pepper, shares insights on the ‘content divide’ that businesses face today (especially in the post-COVID context), and how a content marketplace like Pepper can better fulfil their objectives of market differentiation in the digital domain. IBT: What was the inspiration or market insight in your...
Ashutosh Sharma, VP & Research Director, Forrester, feels that the COVID-19 pandemic has challenged the assumptions of IT leaders around the resilience and scalability of their infrastructure. This has led to businesses adopting cloud computing for a variety of reasons. IBT: How has COVID-19 impacted the adoption rate of cloud...
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