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Edtech startups can help bridge the gaps in Indian education system

October 21, 2020/

Dr. Vandana Sonwaney , Director, SIOM, opines that edtech for adults—whether in the form of vocational skills, tertiary or higher education, or skilling for managerial growth—can make India’s workforce more competitive. Education and learning have a social fabric which develops a person holistically. Social skills are crucial for jobs and...

Consumer attention to content is increasingly fragmented

October 20, 2020/

Unmish Parthasarathi, the Founder of Singapore-based growth practice Picture Board Partners, believes that the fragmentation of attention to content requires us to adopt remote production technologies for story-telling and a smarter use of data to redefine & revive commercial models. IBT: How has viewership evolved across the sports, gaming and...

How Influencers reshaped Marketing during Covid-19

October 17, 2020/

Expected to become a US$ 10 billion industry by end of 2020, influencer marketing is adopted by an increasing number of brands and marketers due to the way it impacts people. Creating and executing a campaign could be challenging at times, but data-driven influencer marketing platforms can help brands simplify...

Digital payments: A game changer for Indian MSMEs?

October 16, 2020/

India is stepping on the gas in terms of digital transactions, much in line with other major economies who are already experiencing the benefits of going cashless. The trend is proving beneficial for India’s MSME sector in particular, enabling them to ensure transactional convenience and widen their customer base. India...

Indian edtech: Are we celebrating too soon?

October 14, 2020/

Indian edtech has seen a surge in fortunes post-COVID, but beyond a few success stories, startups must factor in unique intricacies of the business model to be able to outlive the pandemic. Besides, companies have to devise ways to coexist with the traditional education ecosystem, which enjoys the faith of...

Google playing ‘smart’, but not ‘fair’?

October 9, 2020/

Google has come face to face with its fourth regulatory challenge in India, this time in the smart TV market. Meanwhile, numerous startup developers led by Paytm are planning to join forces to combat its ‘anticompetitive practices’ vis-a-vis its app store. It’s time for Google to play a facilitative role...

Is telemedicine the panacea that healthcare needs?

September 5, 2020/

COVID-19 has led to a rapid rise in adoption of telemedicine in India, but the model still faces challenges on language, trust data confidentiality, licensing, perception of impersonal care, information overload, interoperability and language barriers. • COVID-19 has put a huge pressure on the country’s already strained healthcare ecosystem, for...

Automation of the workforce: Opportunity or calamity?

September 5, 2020/

Even as automation is expected to improve productivity by 0.8%-1.4% annually, it could have little impact on jobs in the immediate future. But it’s important for employees to acquire essential skills and equip themselves to work with new technologies. • The COVID-19 induced collapse in production activity at the heart...

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